London branding photography shoot
In August 2020, I staged my first London branding photography shoot since lockdown. Quiet, thoughtful home times positioned constantly in front of a blue screen suddenly and madly juxtaposed in city life again. I am now more active in the distances that I travel to shoot branding photography portfolio's to ensure my clients become more visual in a rapidly changing, challenging and online virtual world. In this London branding photography shoot we made premier photographic representation for a high level executive coach, Olwyn Merritt.
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London personal brand photoshoot
The past 5 years have shaped many businesses towards a near total virtual existence. So many of my clients now teach, inspire and coach online. They run podcasts and zoom training courses. Because of this they require a greater level of optimum professional images to make their articles arrest and come alive with striking, strong and on-brand photographs. This will ensure that teaching and coaching is supported by editorial high-end and quality images that equal any compelling text. My clients need to stand out online against a landscape of other businesses. They need to sit proudly above their contemporaries and their competitors. They are hugely skilled individuals. They deserve to be seen as the success stories that they are. High-end branding photography is a brilliant medium in achieving this. The images must equal the quality of the text that they write to have the desired impact and connection.
Many of my clients have global clients, so their home and business environments need to be clearly identifiable to an international client. To this end purpose we made Olwyns London branding photography shoot in locations that were both iconic but clearly relevant to her tech industry and banking client base. St Pauls and The City area are well known international symbols of these market sectors, therefore more closely connect her. Many of Olwyns international clients will recognise her in the capitol city and placed in an area where her business takes place. Olwyns demographic are technology companies, banking and pharma. brands. The locations we have chosen are known for these particular business sectors. She is 'at home' here. This is her territory. This shoot required a huge amount of planning and meetings in advance of any photos taken. This was to determine that every detail was 'truthful', on-brand and on-message; pitched to the correct level.
We also hired iconic business lounges that would best reflect Olwyns brand to make the right visual messages. We brought on board a colour specialist and stylist (Suzanne Suthers) to optimise Olwyns outfits and shoot look. There were differing transportation and travel plans; trains and cars, taxis in between locations. Everything had to be tightly timed and scheduled. We shot her branding photography inside the Argyll club for premier skyline and board room meeting creative capture; The Kings Place to incorporate contemporary and urban and also over the Millennium bridge to illustrate great views over the city and a strong commercial backdrop. These images and locations place Olwyn at a premier level to attract the correct calibre of clients that she already serves as an executive coach , for C-suite, VP and President level global business entrepreneurs.
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Photographer: Suzanne Fells
Client: Olwyn Merritt
Date: August 2020
Location: London - South Bank & The City/ St Pauls
Venue : The Argyll club
Styling for Olwyn: Suzanne Suthers
