The event planner and brand identity

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Wendy works very much behind the scenes organising large events for ‘blue chip’ clients with events that can hold up to 500 delegates. She is strong, highly efficient with a larger than life personality. She is a ‘go-to’ for any problems on the day. She is hands-on and central only if required.  A successful event is one where she does not have to be seen (she is only truly visible when there are problems). Her shoot brief was for images that demonstrated her strong and approachable personality as key aspects of her brand identity. Images that are striking, that would show some fluidity and movement and illustrate the ‘invisible’ person.  Photos to show the person who is rarely seen. The dark grey studio background creates a sense of drama.

 

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