I love this shoot and the personality of Julie demonstrated here. This commercial shoot was staged in a Derbyshire barn-styled location where Julie holds executive events for successful business women. Often weekend retreats are staged to learn from her intuitive teachings whilst sitting on bales of hay. This is all part of her visual branding and a great example of brand value. The leather chair states ‘executive’ or ‘consultant’. The hay bales suggest a natural and relaxed working environment far away from corporate life and the city. But the chair and confident body language are there to stress the financial value and to attract those from business backgrounds. The posture is warm, engaging and animated. The body language suggests she is addressing an audience.