This client was a young, vibrant and successful recruitment company. The freelance designer submitted a detailed brief for the re-brand of client’s new website incorporating full details regarding on-brand identity, brand positioning and brand values. Commercial photography portraits were required for all the sales staff. These were to depict the approachable personalities of the staff to clients. The gaze was to be through the lens and also averted. I had to try hard to make everyone laugh on prompt, which is not an easy thing to do! The location was agreed to be created in the client’s boardroom full of chairs and a large board table, three floors up via a lift that was not working. It is amazing what you turn into a studio!