Do you have a dual personality brand?
Do you wear many a jewel of tiara or shade of baseball cap? A duel personality business?
And so it follows that you need a dual personality photo shoot? To best visually represent you.
There are two, maybe three significant factors to your brand offer? Two, maybe three different client bases? We shoot brand images to support each (time depending). This is the reality for many serviced based founders., since Covid, in that we have so many different ways of working .
Businesses, they question, they become confused when trying to discuss and illustrate a branding shoot because of this.
Then they opt for the same old traditional approach.
Settle for safe, plump for the dull old office branding photos and business cliche. But not with me.
There is another way.
And why my clients work with me on their brands and branding photography..
Because we discuss it all, deliberate and frame.
A 3 hour branding shoot, I can potentially photograph two sides of your business and brand.
This could be a corporate side and a home office side (depending on agreed locations, that we figure together) and if that is appropriate for your target audiences.
A 6 hour shoot, provides time to travel… and we can capture as many significantly different branding strands as suits your client base. (We are visually illustrating to attract them, after all).
This could be YOU, (IF this suits your business brand) :- 1) Down on the beach , 2) Walking in the hills 3) In an urban city office: all carefully visualised through a 6 hour personal branding photography shoot that is both measured and balanced appropriately for each strand of your target audience.
Do you work from home?
A few years ago shots like these would NEVER have been considered! But now (for many businesses) these scenarios are a significant part of their current working reality. It is real business life. So let's illustrate it. You can be writing an important strategy for a client in your jeans drinking tea, yes? It is truth. But we still have to consider if truth is what your potential clients want to see.
Worried that shots like these will take you power?
Kate Gathard runs a maverick, contemporary HR consultancy business, but some of her clients are very traditional. Kate experienced an incredible growth year in 2023, is award winning and just employed her first member of staff. Kate works from home but also serves large corporate clients who potentially would be closed down by brand photographs of Kate in her jeans. And so we make more corporate branding photography images to fit this different client demographic. We make images of Kate at her desk as part of this illustration.
So we shoot in two different ways for her.
For two different client tropes, overall.
She can then use different branding identity shots when she needs to dial up a potential client base in her socials.
Targeting corporates today, then she’s in a business centre and dressed for the part.
Brand focus on a ‘working from home’ independent? She is in jeans writing a strategy.
Both are accurate and indications of her business client base.
Brand shots are relevant but to significantly different markets.
She must use these photos accurately
With the right time frame, we can target all of Kate’s clients in photographs, we just need to write a visual shoot strategy.
I have so many ideas for you (because I know I can get to the heart of your brand). I will know your business by research of your business model. I will know you by spending a couple of zooms, pre shoot, to discuss and visualise your branding photography..
You trust me because there is a pre shoot agenda that you will understand.
Don't worry about a quirky agenda. It makes you stand out in photos.
A quirky shoot agenda remains firmly focussed on brand but explores creative interpretations. Is designed to ensure you STAND ABOVE a crowd of competition.
It will be 'RIGHT'.
It will give you POWER.
It will make you SHINE!
